2 Months Until Nordic Regulators & Operators Meet at the Scandinavian & Nordic Gaming Show 2026

Gaming regulation is undergoing significant change across the Nordics and the wider European market. There are new licensing frameworks, strengthened enforcement, and evolving approaches to market oversight reshaping the industry.

These developments will be at the centre of the 8th annual Scandinavian & Nordic Gaming Show (SNGS) 2026. The event will be held on 22-23 October at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark.

Key regulatory developments across the region include: Finland’s move towards opening its market under a new licensing framework, Sweden’s continued regulatory tightening, Denmark’s ongoing adjustments to its supervisory approach, and Norway’s increased enforcement efforts.

Reform discussions are advancing in markets such as Iceland and Ireland, introducing further considerations for businesses around market entry, compliance, channelization, and long-term growth.

Agenda Highlights

Day 1 | Thursday, 22 October 2026

• The Future of iGaming in Europe: Trends, Tensions, and Game-Changing Opportunities
• Regulation in Motion: UK Fees, Global Tax Shifts, and Platform Controls
• Sweden and Denmark: Two Neighbours, Two Regulatory Paths

Day 2 | Friday, 23 October 2026

• From Land-Based to Online: Sweden’s Casino Exit
• Winning Early in Finland’s New Regime
• The Nordic Vision: From Channelisation Gaps to Global Leadership

What the Region’s Industry Leaders Will Be Covering

Representing Hippos ATG, Antti Koivula, Chief Compliance Officer, will examine the latest developments in Finland’s gambling reform and examine what the coming licensed market could mean for the industry:

I can’t wait to join the discussion and analyse the latest developments in Finland’s gambling reform alongside a great group of industry experts. With the opening of the licensed market fast approaching, there will certainly be no shortage of important topics to explore.

Gustaf Hoffstedt, Secretary General of BOS - The Swedish Trade Association for Online Gambling, will compare the Nordic regulatory model with the UK approach and discuss whether the Nordic region could become Europe’s next regulatory leader:

No jurisdiction has influenced the way Nordic gambling license markets have been regulated and developed like the UK. The UK has been a beacon of light in Europe, thanks to its balanced gambling regulation and high channelisation. Now we are faced with other signals from the UK. Despite these signals, will the UK continue to be Europe's leading gambling market when it comes to well-balanced regulation, or do the Nordics have the opportunity to take over the leadership role? That’s what I want to talk about with my panellists.

Marko Arpiainen, Co-Founder & CEO of LVL UP LABZ, will look at how operators can position themselves ahead of Finland’s 2027 market opening:

I’ll share actionable insights on where to focus at both an operational and marketing level, including a realistic timeline for operators that haven’t yet taken major steps, and how to approach visibility, local partnerships, brand, product and customer experience ahead of the 2027 market opening.

Uliana Korobeynikova, a PR & Communications Executive, will examine the role of AI in player support. She will discuss how automation and behavioural monitoring can help improve efficiency while maintaining regulatory compliance:

I look forward to discussing how practical AI tools are reshaping player support today. I’ll focus on how automated checks and behavioural monitoring help streamline daily operations without compromising on regulatory standards.

Mika Kuismanen, CEO of Rahapeliala Ry, will offer further insight into the practical considerations around Finland’s upcoming market opening:

The Finnish licence market will open in July 2027. In my presentation, I will go through essential practical issues, such as the regulations and guidelines of the National Police Board.

Attend, Sponsor or Exhibit

Delegate, sponsorship and exhibition opportunities are available for the 8th annual SNGS 2026. This offers organisations the opportunity to raise their profile, connect with the region’s gaming community and build relationships with key industry stakeholders.

To secure a place, register here: https://www.eventus-international.com/sngs

For sponsorship or exhibition enquiries, contact:

Lou-Mari Burnett, Chief Operating Officer, Eventus International

+27 82 907 5850